WEST POINT, MS – Mossy Oak and B.A.S.S. have formed a partnership, which names Mossy Oak as the Official Pattern of B.A.S.S. The marriage of the fishing and hunting worlds through these two well-known outdoors brands comes in conjunction with the launch of Mossy Oak Elements, a pattern line that offers designs specific to the angling community as well as hunters.
“As Mossy Oak expands into the fishing market with the launch of our new fishing lifestyle pattern, Elements, we knew we had to partner with a leader in that industry. B.A.S.S. was top of mind,” said Chris Paradise, Chief Sales Officer for Mossy Oak. “Bass fishing is immensely popular and B.A.S.S. is the clear leader in that space with a massive reach. Combining two iconic brands, the best lifestyle pattern in Mossy Oak Elements and a long list of leading manufactures, we are going to make waves in the outdoors industry.”
B.A.S.S. is the worldwide authority on bass fishing and keeper of the culture of the sport, providing cutting edge content on bass fishing whenever, wherever and however bass fishing fans want to use it. Celebrating 50 years in 2018, B.A.S.S. has been dedicated to enhancing the sport of bass fishing by advocating for access, conservation and youth fishing.
Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak. Celebrating 30 years in 2016, Mossy Oak is a leading outdoors lifestyle brand that specializes in developing and marketing modern camouflage designs for hunters and outdoors enthusiasts. The Mossy Oak Brand and patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the parent company of Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, Nativ Living, GameKeepers, GameKeepers Kennels and Mossy Oak Properties.Mossy Oak is the official camouflage of the National Wild Turkey Federation and Ducks Unlimited.