“Ford Trucks Takes PBR Outdoors” Coming to the Outdoor Channel in 2012 1-31-2012
gengberg January 31st, 2012
“FORD TRUCKS TAKES PBR OUTDOORS” COMING TO OUTDOOR CHANNEL IN 2012
New Series Offers Behind-the-Scenes Look at Top Bull Riders from the Ring to the Field
Temecula, Calif. & DENVER, Colo. - January 31, 2012 - Outdoor Channel, America’s Leader In Outdoor TV; Orion Entertainment; Ford; and the Professional Bull Riders, Inc. (PBR) today announced the launch of a brand-new show on Outdoor Channel, “Ford’s PBR Outdoors.” Slated to air during the second half of 2012, this new show will bring together the biggest names of PBR and air exclusively on Outdoor Channel.
The series will be hosted by veteran outdoorsmen and acclaimed wildlife artist Steven LeBlanc, who has hunted and fished around the globe from Alaska to Africa. Each episode will showcase the biggest names in PBR from their wild rides in front of thousands of screaming fans to their wild hunts across North America.
“PBR’s world-class talent join the ranks of Outdoor Channel’s other celebrities, musicians and sports icons, who have shown that outdoorsmen and women come from all walks of life,” said Jeff Wayne, Executive Vice President of Programming, Outdoor Channel. “We are excited to welcome the members of PBR to the Outdoor Channel family and to be continuing our relationship with both Ford and Orion Multimedia to launch this new unique program that showcases these PBR Pros outdoors and away from the back pen.”
“Ford Trucks and PBR have been strategic marketing partners for 17 years running,” says Ford’s Kevin Schebil, Experiential Marketing Manager for Truck and SUV. “This new series promises to bridge PBR’s fan nation to their passion for outdoor adventure and capability. We’re pleased to have F-Series trucks as part of the team that brings this to life on TV and in the field.”
“Anyone who understands the fans of PBR nation knows that many love the outdoors as much as they do bull riding,” said PBR President and COO Sean Gleason. “Showcasing our stars both in the arena and in the field is only natural and Outdoor Channel is the ideal television habitat for such a series.”
In addition to “Ford’s PBR Outdoors,” Denver-based Orion Entertainment also produces several shows for Outdoor Channel, including “Buccaneers & Bones,” “Grateful Nation” and “Ford’s Fishing Frontiers.” Continue Reading »
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