Outdoor Channel Presents “ATV TV” at the 2012 Archery Trade Show 1-9-2012
gengberg January 9th, 2012
OUTDOOR CHANNEL PRESENTS “ATA TV”
AT THE 2012 ARCHERY TRADE SHOW
America’s Leader In Outdoor TV to Produce & Market
ATA Trade Show Television Production
WHO: Outdoor Channel (NASDAQ: OUTD), America’s leader In Outdoor TV, and the Archery Trade Association (ATA), the leading trade association for manufacturers, retailers, distributors and other professionals in the archery and bowhunting industry.
WHAT: For the third consecutive year, Outdoor Channel will be the official cable network of the ATA’s Archery Trade Show, taking place at the Greater Columbus Convention Center in Columbus, Ohio. As the official cable network, Outdoor Channel will produce and market “ATA TV,” an entertaining television production that will air during the premier archery and bowhunting event.
ATA TV features updates from the ATA Trade Show floor, including day-to-day happenings of the show, interviews with leading personalities from the archery industry and segments from Outdoor Channel’s best-in-class archery shows. This year’s ATA TV will be hosted by archery greats and Outdoor personalities Mark and Terry Drury, along with Ralph and Vicki Cianciarulo.
Outdoor Channel’s ATA TV will air on plasma screens throughout the convention center and in 11 surrounding hotels, including Columbus Renaissance, Courtyard Columbus Downtown, Crowne Plaza Hotel, Drury Inn & Suites, Hampton Inn and Suites, Holiday Inn Columbus-City Center, Hyatt Regency Columbus, Red Roof Inn, Residence Inn, Sheraton Columbus and The Westin.
WHY: Through ATA TV, Outdoor Channel will promote awareness, appreciation, education and support of all archery activity. Through ATA TV, dealers, buyers and manufacturers are able to help support the ATA’s work with schools, municipalities and state agencies, as well as organizations and individual archers to raise greater awareness for archery and bowhunting. Outdoor Channel, as the leading entertainment company in the outdoor category and producer of ATA TV, plays a key role in helping the ATA advance its goals and communicate the importance of its mission to a broader audience.
ATA’s Archery Trade Show is the largest and longest running archery and bowhunting trade show worldwide, serving its members since 1953.
WHEN: January 10-12, 2012
WHERE: Greater Columbus Convention Center and participating hotels in Columbus, OH
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