Polaris Celebrates 60th Anniversary, Gives Away 60 Sleds 1-7-2014


 Polaris Industries     Polaris

 2100 Highway 55

 Medina, MN 55340-9770                                      


 Polaris Announces Sled-a-Day Giveaway in Honor of

 Company’s 60th Anniversary

 MEDINA, Minn. (Jan. 6, 2014) – Polaris Industries Inc. (NYSE: PII) today announced “The Polaris Sled-a-Day Giveaway” to kick-off the company’s celebration of 60 years of terrain domination.

  During a 60-day timeframe, Polaris will give away 60 model year 2015 Polaris snowmobiles to lucky riders, throughout the United States and Canada, who enjoy the ultimate snowmobiling experience.

 Participation is easy. Consumers can visit their local Polaris snowmobile dealership, ask for the contest code and enter it online for a chance to win. Polaris will draw one winner daily from Jan. 4 through March 4, 2014. The final day to register is March 3, 2014.

 With daily drawings, by registering early in January, consumers have more chances to win a sled. Sleds will be delivered to winners this fall.

 Polaris will be celebrating its 60th anniversary throughout the year with a series of activities, including a celebration at the 2014 dealer convention in Minneapolis this summer.

 About Polaris

 Polaris is a recognized leader in the powersports industry with annual 2012 sales of $3.2 billion.  Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and small vehicles.


  Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian motorcycle brands.  Additionally, Polaris continues to invest in the global on-road small vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris and KLIM branded apparel and Polaris accessories and parts.


  Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index.

  Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.



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