The World’s Largest Fishing Trade Show Once Again Lives Up to Its Reputation 7-12-2013

For Immediate Release

www.asafishing.org

The World’s Largest Fishing Trade Show Once Again Lives
Up to Its Reputation

The global sportfishing industry convened July 9-12, in Las Vegas, Nevada

Las Vegas Convention Center – July 12, 2013 - From every corner of the globe, exhibitors, buyers and media converged on the Las Vegas Convention Center for the world’s largest recreational fishing trade show. Held July 9-12, the 56th International Convention of Allied Sportfishing Trades, better known as ICAST, produced by the American Sportfishing Association (ASA), is the annual trade event that helps drive the global sportfishing industry and is the showcase for the latest innovations in gear, accessories and apparel.

Approximately 9,500 representatives from the global fishing industry were in attendance including thousands of buyers who came to check out the gear, accessories and apparel on display. In addition, more than 700 media representatives were in attendance to cover the show.

“The energy and excitement generated during this year’s show was felt by everyone,” said ASA President and CEO Mike Nussman. “ICAST is our industry trade show. It’s very important to us that we create the show that the industry wants. The decision by the boards of directors of ASA and the American Fly Fishing Trade Association to co-locate ICAST and the International Fly Tackle Dealer show (IFTD) is a reflection of that. Our commitment to our member exhibitors, media and all show attendees is to listen and improve the trade show in any and every way we can.”

“In 2014 we’re taking the trade show to Orlando, Fla. where we will once again co-locate with IFTD,” said ASA Board of Directors Chairman Gregg Wollner, executive vice president of Rapala. “We expect to see continued growth in attendance, particularly in the international and marine markets. Business-wise – it’s a good investment for us.”

Trade Show Director Ken Andres echoed everyone’s comments. “We saw great attendance this year with lots of product on display on the show floor. Our aim is to continually enhance the show for the benefit of our exhibitors, buyers, media and other attendees.”

Andres further noted, “What really caught my eye this year was how everyone was embracing media to talk about the show. From Facebook to Twitter to company and media websites to personal and media blogs, information, images and video about the show were everywhere. That only helps to set the stage, and the anticipation level, for ICAST 2014 being held July 15-18, at the Orange County Convention Center in Orlando, Fla. In fact, I encourage everyone to check out the video show highlights on www.ICASTfishing.org.”

KeepAmericaFishing, the industry’s angler advocacy campaign, reached a new milestone with the announcement that one million advocates are now on board to ensure recreational fishing’s voice is heard when policy decisions are made that impact our industry.

“KeepAmericaFishing has seen tremendous growth over the past year and anglers are having a positive impact on issues that affect their ability to enjoy a day on the water,” said ASA Vice President Gordon Robertson.

Robertson further said, “During ICAST we announced a new KeepAmericaFishing membership campaign for anglers who want to become even more involved in helping to ensure our fishing heritage. In fact, baseball legend Johnny Bench, our State of the Industry Breakfast’s keynote speaker, is now a charter member of KeepAmericaFishing. During his breakfast remarks he encouraged everyone in the industry to step up their commitment and become a KeepAmericaFishing member. We can’t thank him enough for his support.”

Thank You ICAST 2013 Sponsors
ASA would like to thank its generous members who signed on as ICAST sponsors. Our ICAST 2013 sponsors are: Gold – Crocodile Bay Resort; Fishing Tackle Retailer; NBC Sports Network; Rapala; and Take Me Fishing™. Silver – Dave Mercer’s Facts of Fishing; Gemini Custom Apparel; In-Fisherman; Koppers Fishing & Tackle Corp; and Pure Fishing. Bronze – Big Catch Tees; Buck Knives; Chums; Classic Fishing Products, Inc.; Columbia Sportswear; Holster Up; and L & L Outdoor Products.

The New Product Showcase “Best of Show” Awards
Making up a special section of the 400,000-square-foot show floor, the ICAST New Product Showcase provides unique visibility for the latest innovations in sportfishing gear and accessories. The submitted products compete in the “Best of Show” competition where buyers and media members judge each new product.

This year the JL Marine Systems’ Power-Pole Micro Anchor was voted by buyers and media as the best product in both the Boating Accessory category and the overall “Best of Show.”

The ICAST 2013 “Best of Show” awards were presented on Wednesday, July 10, during the Chairman’s Industry Awards Reception, sponsored by Rapala, at the Las Vegas Convention Center. As a special treat, National Baseball Hall of Fame member Johnny Bench, this year’s State of the Industry Breakfast keynote speaker, presented the awards.

2013 ICAST New Product Showcase Award Winners
For product details, images and other information please contact the individual award winners’ contacts listed below.

ICAST 2013 Overall Best of Show – JL Marine Systems, Inc.
Product – Power-Pole Micro Anchor
Media Contact:
Robert Shamblin robert@power-pole.com

Best of Show – Apparel – Shimano American Corportion
Product – Dryfender Insulated Raingear
Media Contact: John Mazurkiewicz
jpmazurk@ameritech.net

Best of Show – Boating Accessory – JL Marine Systems, Inc.
Product – Power-Pole Mirco Anchor
Media Contact: Robert Shamblin
robert@power-pole.com

Best of Show – Boats – Johnson Outdoors Watercraft, Inc.
Product – Predator 13
Media Contact: Mike May mike.may@backbonemedia.net

Best of Show – Combo – 13 Fishing
Product – White Out
Media Contact: Matt Baldwin
matt@13fishing.com

Best of Show – Electronics – Johnson Outdoors
Product – Humminbird Bow Mount 360 Imaging
Media Contact: Jim Edlund
jim@traditionsmedia.com

Best of Show – Eyewear – Costa
Product – Tuna Alley
Media Contact: Liza Jones
liza@fullcirclepr.com

Best of Show – Fishing Accessory – American Tackle Company
Product – Tidal Wave-Micro Wave System
Media Contact: Scott Gimberst
scott@americantackle.us

Best of Show – Fishsmart Tackle – Foreverlast, Inc.
Product – G2 Floating Wading Net
Media Contact: Amy Gerke
amy@foreverlast.com

Best of Show – Fly Fishing Accessory – Columbia Sportswear
Product – Henry’s Fork V Vest
Media Contact: Andrea Pallavicini
apallavicini@columbia.com

Best of Show – Fly Fishing Reel – Beam Outdoors
Product – Elite 21 Reel
Media Contact: Eric Wolfe
eric@beamoutdoors.com

Best of Show – Fly Fishing Rod – G. Loomis, Inc.
Product – PRO4x
Media Contact:
John Mazurkiewicz jpmazurk@ameritech.net

Best of Show – Freshwater Reel – Shimano American Corporation
Product – CHRONARCH C14+
Media Contact:
John Mazurkiewicz jpmazurk@ameritech.net

Best of Show – Freshwater Rod – G. Loomis, Inc.
Product – NRX Umbrella Rig
Media Contact:
John Mazurkiewicz jpmazurk@ameritech.net

Best of Show – Giftware – Rapala
Product – Original Floating Bottle Opener
Media Contact: Kelly Brockpahler
kbrockpahler@rapalausa.com

Best of Show – Kids’ Tackle – Pure Fishing, Inc.
Product – Shakespeare Ugly Stik GX2 Youth Combo
Media Contact: Ron Guidice
ron@blueheroncomm.com

Best of Show – Line – PowerPro
Product – PowerPro Zero-Impact
Media Contact:
John Mazurkiewicz jpmazurk@ameritech.net

Best of Show – Hard Lure – Koppers Fishing & Tackle Corporation
Product – LIVETARGET Baitball
Media Contact: Tom Chopin
tom@koppersfishing.com

Best of Show – Soft Lure – Lunkerhunt
Product – Lunker Frog
Media Contact: David MacDonald
david@lunkerhunt.com

Best of Show – Saltwater Reel – Shimano American Corporation
Product – Stella SW 30000
Media Contact:
John Mazurkiewicz jpmazurk@ameritech.net

Best of Show – Saltwater Rod – St. Croix Rods
Product – Legend Xtreme Inshore
Media Contact:
Noel Vick noel@traditionsmedia.com

Best of Show – Tackle Management – Plano Molding Company
Product – 3700 Guide Series Tackle Bag
Media Contact: Noel Vick
noel@traditionsmedia.com

Best of Show – Terminal Tackle – Mustad
Product – Grip-Pin Swim
Media Contact: Steve Tagami
steve@mustad-americas.com

ICAST 2014 will be held at the Orange County Convention Center, Orlando, Fla., July 15-18.

For complete ICAST information, visit ICASTfishing.org.

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The American Sportfishing Association (ASA) is the sportfishing industry’s trade association committed to representing the interests of the entire sportfishing community. We give the industry a unified voice, speaking out on behalf of sportfishing and boating industries, state and federal natural resource agencies, conservation organizations, angler advocacy groups and outdoor journalists when emerging laws and policies could significantly affect sportfishing business or sportfishing itself. ASA invests in long-term ventures to ensure the industry will remain strong and prosperous, as well as safeguard and promote the enduring social, economic and conservation values of sportfishing in America. ASA also gives America’s 60 million anglers a voice in policy decisions that affect their ability to sustainably fish on our nation’s waterways through KeepAmericaFishing™, our angler advocacy campaign. America’s anglers generate over $48 billion in retail sales with a $115 billion impact on the nation’s economy creating employment for more than 828,000 people.

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