Pure Fishing Announces Acquisition of Hardy & Greys Limited 7-8-2013

Columbia, South Carolina – July 3, 2013 – Pure Fishing, Inc., a Pure Fishing Logoleading
global provider of fishing tackle, today announced that it has acquired
Hardy & Greys Limited, the well-known UK-based provider of fishing tackle
for fly, carp, sea and coarse segments around the world, marketed under the
Hardy Bros.®, Hardy®, Greys® and Chub® brands. Through its wholly-owned
subsidiary, Hardy Advanced Composites Limited, Hardy & Greys also
specializes in the design and manufacture of tubular components from
advanced composite materials.

“With a heritage that spans over 140 years, the Hardy Bros., Hardy, Greys
and Chub brands represent iconic fishing brands renowned for fly fishing as
well as other specialized fishing segments,” commented John Doerr, President
and CEO of Pure Fishing. “Hardy and Greys’ award winning products, now
partnering with Pure Fishing’s existing brand portfolio through an expanded
global distribution network, share a common passion for innovation and
create unparalleled opportunities for our loyal and valued customers and
anglers around the world. We place the highest importance on acting as
stewards for our legacy of brands. We are pleased to welcome the Hardy &
Greys team to Pure Fishing.”

Richard Maudslay, Hardy & Greys’ Deputy Chairman stated, “We are excited to
be joining the Pure Fishing team. Our owner was deliberate and very
selective when he chose to create value for the future of our brands by
placing our company on the market for the first time in 45 years. We are
proud of the Royal Warrant of Appointment from HRH The Prince of Wales and
of having held ten royal warrants during the last century. This honour is a
testament to the extraordinary quality products designed and manufactured by
our talented and dedicated team for our Hardy Bros., Hardy, Greys and Chub
fishing brands. We look forward to being able to grow our business as part
of the Pure Fishing family, with its portfolio of brands that will
collectively continue to create benefit for our customers and fishing
memories for our anglers.”

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures,
rods and reels with a portfolio of brands that includes Abu Garcia®, All
Star®, Berkley®, Fenwick®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®,
Pflueger®, SevenStrand®, Shakespeare®, SpiderWire® and Stren®.With
operations in 24 countries and a dedicated workforce conversant in 28
languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader
in outdoor and recreational lifestyle products and a subsidiary of Jarden
Corporation. Additional information can be found at www.purefishing.com.

About Hardy & Greys Limited
Hardy has been based in Alnwick since its formation in 1872. It was acquired
by the Harris & Sheldon Group Limited from the Hardy family in 1967. It
became Hardy & Greys Ltd in 2004 – the change of name reflecting its
acquisition of fellow fishing tackle brand Greys, later followed by the
acquisition of Chub – and set up subsidiaries in Germany and the USA which
are now key markets. Across its brands, it covers all branches of
recreational fishing.

The company has been at the forefront of the fishing tackle market since
being awarded its first patent in 1880. It developed the first carbon fibre
fishing rods and, thanks to work with researchers at Cambridge University
and 3M, recently created rods made from the new SINTRIX™ carbon fibre
material that have won a string of awards and are recognised as the finest
fly rods in the world.

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