Johnson Outdoors Acquires DrDepth 6-29-2013



Johnson Outdoors Acquires DrDepth


Deal Includes Assets of DrDepth & Mapping Technologies


  (June 28, 2013) Johnson Outdoors Marine Electronics, Inc. today announced it has acquired the assets and technologies of DrDepth, the Sweden-based maker of lake and sea bottom mapping software. Details of the transaction are not being released.


  “We continue to focus on innovation that provides anglers with a real-world advantage on the water. The user-generated mapping technology of DrDepth is the perfect fit to expand the features of our marine portfolio, which already includes best-in-class products under the Humminbird®, Minn Kota®, Cannon®, and LakeMaster® brands,” said Kelly T. Grindle, Senior Group Vice President – Marine Electronics & Diving for Johnson Outdoors.


  Current DrDepth customers will continue to be supported during the integration into the Johnson Outdoors Marine Electronics business.  Existing licensed users can continue to use the program as before, but can expect upcoming announcements as the products are transitioned into the Johnson Outdooors Marine Electronics customer support structure.


Johnson Outdoors Marine Electronics, Inc. a wholly-owned subsidiary of Johnson Outdoors Inc. (Nasdaq:JOUT), consists of the Humminbird®, LakeMaster®, Minn Kota® and Cannon® brands. Humminbird is a leading innovator and manufacturer of fishfinders, fishfinder/GPS combo units, ice flashers and digital depth gauges. LakeMaster® is the premier brand of high-definition electronic fishing charts. Minn Kota® is the world’s leading manufacturer of electric trolling motors, as well as offers a complete line of shallow water anchors, battery chargers and marine accessories. Cannon® is the leader in controlled-depth fishing and includes a full line of downrigger products and accessories.


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