BassResource.com Teams Up with The Powell Group, Inc.
Montgomery, AL June 07, 2013 – BassResource.com, the largest, oldest and most active independent bass fishing website in the world formally announced teaming up with The Powell Group, the industry’s leading ad brokerage firm, to sell and manage all advertising partnerships.
In its 17th year, BassResource.com reaches as high as 300,000 unique visitors per month during the bass fishing season and has maintained a steady growth not seen by any of its competitors.
What sets BassResource.com apart from the other bass fishing sites is what they deliver for their partners as well as the activity seen daily in their fishing forums.
“Our team has worked really hard over the years to build a community for bass fishermen to talk about their passion,” said Glenn May, president and founder of BassResource.com. “What makes us unique is our large family of anglers who talk to each other, support each other and give advice/take advice. It really is amazing to be part of the process. They have known each other for years and whenever we have a new member participate and start posting, they are quickly welcomed on board.
“The family has grown so strong that we arrange a get-together every year for the top posters to meet, fish, use our partner’s product, etc. We have a lot of followers that are not members, but just surpassed the 40,000 member mark, which was very exciting.”
The Powell Group is contracted to manage current advertising partners and to secure new endemic and non-endemic advertising partners who are interested in leveraging BassResource.com assets to reach the website’s large, avid and active readers and forum members.
Sixteen new advertisers have partnered with BassResource.com since The Powell Group began managing the advertising sales initiatives of the website.