Fishouflage: New Partnership with Frabill 6-6-2013


Frabill Nation Flashes its Passion 

Trusted fishing manufacturer partners with Fishouflage to add visual appeal to premium gear

Greenville, WI. (June 6, 2013) – Anglers are grabbing up Fishouflage-patterned products left and right.  For example, Plano’s Bass, Walleye and Crappie soft-sided tackle bags are top movers at sporting goods retailers throughout North America; sales of the new Bass rod tube and Redfish bag are spiking as well.


Built upon the indisputable success of the partnership, it was natural for Plano to bring the Frabill brand into the excitement.


For this winter, well, you’ll just have to see what’s already on the big board. Frabill – the foremost manufacturer of ice fishing gear in the world – will unveil two new collections of Fishouflage patterned products at ICAST (Las Vegas – July 9-12, 2013). For now, let’s just say they’re bigger than a breadbox, warmer than a toaster, and will set the ice on fire this winter.    


Plano/Frabill Vice President of Sales and Marketing Jesse Simpkins is totally amped-up about the expanded relationship. “Sales of the Fishouflage tackle bags and rod tubes have been outstanding – proof positive that the unique camouflage patterns are well received by anglers. With that in mind, I’m very encouraged that the new Frabill/Fishouflage products will be equally popular.”


Paul Bernegger, President of Fishouflage, adds “Plano has been an exceptional partner and supporter of Fishouflage from early on, and we are looking forward to expanding on that relationship to include a legacy brand such as Frabill.” 


In related news, Fishouflage’s new casualwear styles, just released online for Spring/Summer 2013, are receiving great reviews from the worldwide fishing community.




Available worldwide, Fishouflage is the ultimate expression of the fishing lifestyle. Beyond species-specific premium outerwear, Fishouflage patterns are surfacing on pieces of popular fishing gear, such as Ardent reels, Evercast rods, Plano tackle bags and rod cases, and Pro Seat Covers for your boat and truck. Watch for other cooperative Fishouflage product releases in 2014.

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