RELATIONSIHP WITH PLANO TO INCLUDE FRABILL Plano, IL (February 1, 2013) – A custom fit? You bet… Think of it as a pair of shoes crafted by a tenured cobbler. When Plano acquired Frabill in 2012 it was a perfect pairing. So it was only a matter of time before cream-of-the-crop professional anglers associated with Plano—the leader in tackle storage solutions—were meshed with Frabill—the industry’s most respected name in landing nets and raingear.

Touring bass pro Mark Rose is one of those crossovers.


Getting sponsored by Frabill feels natural,” says Rose, a longtime resident of Marion, Arkansas. “Like Plano, they’re a brand that anglers can trust. From top-quality extreme-weather raingear to premium landing nets, Frabill’s got it all. And with both companies invested in the FLW Tour, it was a natural match. I’m pumped about this new alliance.”

Rose—a devout practitioner of the three most significant “F’s” in life: faith, family and fishing—has been fishing professionally for more than 13 years. In 2012, he captured the crown on Decatur, Alabama’s Wheeler Lake, and has earned 6 FLW Tour wins since starting in the bass-fishing business. All told, Rose has landed over $1.6 million career earnings.

Rose, a Baptist Deacon back home in Marion, recently received the prestigious, inaugural “Sportsmanship/Leadership Award,” an honor presented by both the FLW and Goodwill. And in 2013, Rose became a proof-positive face of all things fishing for Walmart, as he joins the Walmart Fishing Team.

 For years, Rose has been influential in perfecting Plano products. His insights into bass fishing will undoubtedly serve Frabill as the trusted brand expands its species-specific lineup of landing nets and broadens its premium raingear offerings.




 PLANO FISHINGA tradition of excellence. Owning a Plano® tackle box has become a heritage that has endured for more than half a century. In 1952, Plano introduced the first molded plastic tackle box. For the next fifty years, the Plano brand found its way into the hearts and hands of four generations. Today, there’s a 4 in 5 chance that if you own a tackle box, it was made by Plano. There are many reasons why consumers choose Plano, including quality, durability and innovation, but our favorite is “It’s what my dad always used.”


Frabill, Inc. (Jackson, Wis.) is in its 75th year of engineering premium, trusted fishing equipment. Frabill’s ice fishing product lineup consists of portable ice fishing shelters, rod and reel combos, tip-ups, bait containers, portable aeration, and premium ice fishing apparel, including FXE Snosuit. Openwater products include landing nets, portable aeration, bait containers, bait care, bait traps and seines, accessories, and premium openwater apparel, such as FXE Stormsuit. Visit






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