Forestville, WI- When the Glorvigen’s, Marty and Scott speak, professional anglers listen. These dynamic public speakers, walleye tournament winners and champions, salesmen, business and website owners shared public relations advice at the 2013 annual National Professional Anglers Association conference.
From the opening sentence to the closing bell, the identical twin brothers repeated their number one and most important PR lesson, saying, “Nothing happens until you sell something.” This was learned during their quarter-century of fishing-industry business relationships as owners of Gemini, a consortium of numerous companies under their umbrella in Grand Rapids, Minnesota.
Marty said, “It used to be we found sponsors to help us go fishing. That’s changed. Now, our job as professionals is to help consumers make buying decisions.” He felt the term professional angler could be interchanged with “trusted promoter.”
When following the road to creating sales, the three-pronged promotional approach is to work for the client (which is the sponsor) by showcasing products and influencing sales. Pros must excel at tournaments, guiding, doing sport shows and in-stores, radio interviews, club meetings, seminars, etc. “In all cases, emphasize critical content when working with the media, on Facebook or in e-articles, and project unbiased, relevant, helpful, how-to information,” he said. “Both clients (sponsors) and consumers want content that meets their needs.”
As pro anglers working for a client (sponsor), pro anglers must help with sales. On the consumer side of the equation, pro anglers must help in making buying decisions. “The number one reason pro anglers lose clients (sponsors) is due to service that did not meet their expectations,” Marty said. Good service enhances the product. Poor service mutes a good product. “People won’t accept bad customer service or bad content,” he said. Read More