COLUMBIA, SOUTH CAROLINA – The Berkley Experience Trailer is headed to the Dakotamart store in Pierre, S.D., to continue the 2012 tour on June 15th – 17th. The 60-foot trailer offers consumers fun, great deals and activities. It brings fishing education to all levels and skill sets of anglers.
The trailer has videos and interactive demonstrations along with seminars scheduled throughout the day.
Each stop always has special retail promotions only available while the trailer is at the location. These great offers not only include line and bait, but rods, reels and combos. The special offerings through the trailer can’t be missed.
“We are excited about having the Experience Trailer on the road in 2012 and stopping at many new locations across the country,” said Andrew Marks, Berkley Marketing Director. “Our Experience Trailer team is set to help anglers of all ages and skill levels learn about our broad spectrum of products and how best to use them to catch more fish.”
Other exciting elements include a knot tying contest and demonstration, where anglers can learn new knots and potentially win prizes. Under the tent, big screen videos help anglers experience the adventure with Berkley and display racks are filled with the latest products, giving consumers an opportunity to see what new and exciting products Berkley scientists have been working on throughout the year.
The Berkley Experience staff is always on hand to help answer any questions that you have about our innovative products.
Dakotamart – Pierre, South Dakota
120 West Sioux Avenue
Pierre, SD 57501
Black Sheep Sporting Goods – Coeur d’Alene, Idaho
White Elephant – Spokane, Washington
About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, All Star®, Berkley®, Fenwick®, Gulp!®, Mitchell®, Penn®, Pflueger®, Sebile®, SevenStrand®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. With operations in 19 countries and a dedicated workforce conversant in 28 languages, Pure Fishing, Inc. is part of Jarden Outdoor Solutions, a leader in developing outdoor and active lifestyle products and a subsidiary of Jarden Corporation. Additional information can be found at http://www.purefishing.com.
About Jarden Corporation
Jarden Corporation is a leading provider of a diverse range of consumer products with a portfolio of over 100 trusted, quality brands sold globally. Jarden operates in three primary business segments through a number of well recognized brands, including: Outdoor Solutions: Abu Garcia®, Aero®, Berkley®, Campingaz® and Coleman®, ExOfficio®, Fenwick®, Gulp!®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Stearns®, Stren®, Trilene®, VÃ¶lkl® and Zoot®; Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain®; and Branded Consumables: Ball®, Bee®, Bernardin®, Bicycle®, Billy Boy®, Crawford®, Diamond®, Dicon®, Fiona®, First Alert®, First Essentials®, Hoyle®, Kerr®, Lehigh®, Lillo®, Loew Cornell®, Mapa®, NUK®, Pine Mountain®, Quickie®, Spontex® and Tigex®. Headquartered in Rye, N.Y., Jarden ranks #371 on the Fortune 500 and has over 23,000 employees worldwide. For in-depth information about Jarden, please visit www.jarden.com.