Fishhound Launches Product Showcase and Field Testing Program 2-19-2012

FOR IMMEDIATE RELEASEFishhound Launches Product Showcase and Field Testing Program

SHERMAN OAKS, Calif., Feb 16, 2012 –, the world’s largest online fishing community and leading Fishhound Logoprovider of real-time fishing reports, has announced the launch of its Product Showcase program. The Product Showcase was created to help manufacturers showcase their brands to anglers and businesses in a manner that leverages the change in consumer buying patterns that has become social commerce. The program combines a heavy-dose of social media with hands-on product testing, user recommendations, feedback and ratings.

The program will launch with over 30 participating manufacturers that will put some of the newest, most innovative fishing products in the hands of Fishhound members. Participating manufacturers will have the opportunity to leverage Fishhound’s monthly social media reach of over 13 million people to showcase their brands, build or improve their Facebook following and influence the buying decisions of anglers worldwide.

“The way that people purchase products has changed and Fishhound is building a platform to help brands take advantage of it,” said Rick Patri, Vice President, Operations, Fishhound. “We’re basically building YELP for fishing products and services. Not only will our users provide feedback, recommendations and ratings, but we’ll also tell you where you can purchase it online and locally by working with our exclusive network of over 2,000 local businesses.”
The latest research proves this change in consumer buying patterns:

So what’s out…

* 86% of Americans mute the TV, change the channel or skip ads
* 75% of people don’t accept advertisements as truth
* 2/3 of Americans are on the FTC Do Not Call List

So what’s in…

* 90% of people believe brand recommendations from friends
* 70% of people rely on consumer opinions when making purchases
* 61% of consumers use search engines to read about products before a purchase
Fishhound’s initial Product Showcase partner list includes a long list of noteworthy manufacturers within the fishing industry, including the following:
· Adventure Products

· Aidan James Lures

· All-Terrain Tackle

· American Rodsmiths

· Aquatecko

· Assassinator Baits

· Backwoods Rods

· Black Knight Industries

· Bladetamer

· Bruiser Baits

· Buff Inc.

· Cortland

· Coghlan’s

· Damiki

· Death Shimmer

· Denali

· Easy2Hook USA

· E21 Sports (Carrot Stix)

· FishClipper

· Fish Bomb

· Foley-Belsaw Outdoors

· Jack Hooks

· Kast Extreme Fishing Gear

· Mack’s Lure

· Marlin Gear LTD

· RailRiders

· Redington

· Seeker Rods

· Stubby Steve’s

· TTI Blakemore

· Zeko’s Shoes
Supporting Quotes

“We’re really looking forward to being a part of Fishhound’s new Product Showcase,” said Darin Dohi, General Manager of Seeker Rod Company. “The online community is booming, and participating in this field testing program will help familiarize thousands of hardcore anglers with Seeker quality and performance. We are confident that Fishhound’s users will have great things to say about our rods.”

“This is an incredible opportunity to reach Fishhound’s massive angling audience and allow those anglers to experience the quality of our products firsthand,” noted Jennifer Gish, Marketing Manager at Redington.

“We are excited about the exposure we’ll receive through Fishhound’s Product Showcase, but we’re also eager to hear what these serious fishermen have to say about our lures,” said Rodney Scott, Marketing Manager at Damiki Fishing Tackle. “They’ll get to see for themselves how well our premium hardbaits and plastics put fish in the boat.”

“Fishhound’s thriving angling community attracts large numbers of dedicated fly-fishing enthusiasts daily,” said Crispin Battles, Cortland’s Sales and Marketing Director. “The Product Showcase will get our reels and rods in the hands of experienced fly-fishermen that know and appreciate high quality gear.”

For more information about and the Product Showcase program, or to register for free as a user, visit:


Fishhound is the premier destination for anglers and industry professionals looking to find information, share knowledge, and learn about fly, fresh, and saltwater fishing. We leverage the latest technology to provide the most accurate fishing intelligence accessible at home or on the go. With Fishhound you’ll know where to go, when to go and what to throw. Fishhound. Sign up for free at

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