WFN to Offer Unprecedented Online and On-Air ICAST Coverage 7-7-2010

WFN to Offer Unprecedented Online and On-Air ICAST Coverage
DENVER, CO - For those who cannot make it to Las Vegas from July 14-16 for ICAST, WFN: World Fishing Network, North America’s only 24-hour fishing lifestyle network, is offering a front row seat to the premier event of the sportfishing industry. Through its online and on-air multimedia platform, WFN will offer unprecedented coverage of ICAST, highlighting the newest in fishing products, latest trends and interviews with key members of the angling community.A WFN News Online crew will be on-site at ICAST providing hourly updates from July 13-16 at www.wfn.tv/icast. Coverage begins the evening of July 13th previewing the New Product Showcase (the latest in new fishing gear and accessories) followed by product reviews, Chairman’s Industry Awards for Best of Show and interviews with key figures in fishing. In addition to video interviews, news reports and features, the site will also offer blogs, stories and photos throughout the show, allowing the average angler a backstage pass to the future of fishing.

Less than a week after the show, WFN News, the world’s first weekly news program reporting on the stories and events that shape the fishing industry, will premier an ICAST special on Tuesday, July 20 @ 7:30 pm ET. Guest-hosted by WFN’s Mark Melnyk and bass fishing pro Mike Auten, the special will recap the highlights of ICAST 2010, including the Best in Show Awards, interviews with ASA’s Mike Nussman and the International Game Fish Association’s Mike Myatt.

“WFN is bringing ICAST to life for millions of recreational anglers across North America,” said Corey Russell, VP, Programming, WFN. “Through our unmatched multimedia platform online and on-air, anglers will be brought front and center to see first-hand what goes on at this all important annual event.”

Hosted by the American Sportfishing Association’s (ASA), ICAST is the world’s largest sportfishing trade show and the cornerstone of the fishing industry. More than 7,000 people representing 63 countries attend annually.

About WFN: World Fishing Network

Like millions of anglers across the continent, WFN is committed to supporting important conservation issues and groups that are fighting to preserve North America’s waterways and fisheries. WFN is also dedicated to using its resources and powerful media platform to help grow the sport by promoting and championing groups and organizations that are helping to inspire a new generation of anglers to appreciate and respect the world’s natural wonders.

WFN: World Fishing Network is the only 24/7 television network dedicated to all segments of fishing with programming that covers instruction, tips, tournaments, travel, food, boating, outdoor lifestyle and more. WFN’s wide-ranging programming lineup includes primetime theme nights, regional bureaus from across the nation, a selection of the best international series and the most diverse species coverage of any TV channel. Featuring popular programs hosted by the world’s top anglers, the network also delivers a weekly news program, WFN News, and the schedule includes a variety of exclusive lifestyle shows including Hookin’ up with Mariko Izumi. WFN also delivers the beauty of fishing in stunning High Definition with WFN HD, a separate network that delivers 100 percent High Definition programming 24/7.

Originally launched in December 2005, today WFN and WFN HD are available in more than 20 million households through North American cable, satellite and telecommunications distributors. In the U.S., distributors include AT&T U-verse,

Charter Communications, Comcast, DISH Network, Verizon FiOS and others. For more information, visit http://www.WFN.TV.