Fishing Industry Joins Forces to Grow Boating, Fishing Lifestyle
gengberg March 27th, 2010
Fishing industry joins forces to grow boating, fishing lifestyle
ALEXANDRIA, VA (March 11, 2010) - This summer, industry organizations are coming together to grow the boating and fishing lifestyle and get more people out on the water.
To kick off boating and fishing season, the Association of Marina Industries (AMI), the Marine Retailers Association of America (MRAA), the National Marine Manufacturers Association (NMMA), the Recreational Boating & Fishing Foundation (RBFF) and several others will host “Boat. Fish. Live. At National Marina Day” on Saturday, June 12, 2010. To celebrate National Marina Day, along with National Fishing & Boating Week, National Get Outdoors Day and other very popular June events during Great Outdoors Month, 10 marinas across the country will host events where consumers can participate in boating and fishing demonstrations, test drive boats, educational activities and more.“With all of these activities having the same general goal of safely putting people on the water boating and fishing, it makes sense that the various organizations should work together,” said AMI Legislative Coordinator Wendy Larimer. “When AMI moved the date of its annual National Marina Day from August to June, it coincided with the last day of National Fishing & Boating Week. It’s also an opportune time to motivate consumers who may be interested in boating, but haven’t yet made the investment to experience the boating lifestyle.”
“Enthusiasm for encouraging participation in outdoor fun is exploding — uniting government agencies, concerned parents, recreation businesses, the healthcare community and more. Evidence of this new and potent force is the growing array of events and activities in June,” said American Recreation Coalition (ARC) President Derrick Crandall. “We are very excited that 2010 will add National Marina Day, and we say with delight — Welcome Aboard!”
The idea for Boat. Fish. Live. At National Marina Day evolved from a discussion among RBFF’s Boating Task Force. Representatives from AMI, BoatU.S., the Bonnier Marine Group, MRAA and NMMA agreed that an all-industry event could gain more publicity and support than any of the individual associations could accomplish alone. The idea caught on and in a short period of time, additional organizations including ARC, Boating Writers International (BWI), ESPN, Marine Marketers of America (MMA), National Association of State Boating Law Administrators (NASBLA), National Safe Boating Council, United States Power Squadron, Water Sports Industry Association and several dealers and manufacturers have also pledged their support.
“All of the participating groups will promote this day through their own channels and to their own audiences,” said RBFF President & CEO Frank Peterson. “Participants will tout the value of spending time on the water, from the beauty and tranquility of cruising, to the thrill of fishing and fitness benefits of wakeboarding.”
So far, nine marinas have been selected to host events:
1. Anchorage Marina - Baltimore, Md. Continue Reading »
